create. rebrand. empower

Experience the power of creativity through art and entrepreneurship

OUR STORY

In The Beginning, There Was Darkness A Universe Of Infinite Creative Potential.

We are dedicated to demonstrating the infinite power of creativity through art and entrepreneurship. Our vision is to rebrand the image of Africa to its international counterparts and our mission is to empower artists and entrepreneurs within the creative industry. Luxury is the added spice to everything we do.

We do not compete, we create. We embrace inclusivity as one of our core values and our lifelong goal is to bring balance in the art, entertainment, and business industries. Our projects profile women and other marginalized identities as major contributors in Africa’s economy and as driving forces in the creative industry at large.

OUR VISION

Create. Rebrand. Empower

To rebrand the image of Africa to its international counterparts through art, entertainment, and empowerment initiatives that develop and provide employment opportunities for creative entrepreneurs, youth, and women.
To position creative entrepreneurs, youth, and women at the center of Africa’s socio-economic and cultural landscape.
To create an influential and multidisciplinary network of Africa’s most talented creatives.
To maintain unlimited growth, collaboration, and sustainable creative opportunities.

We are committed to taking creative entrepreneurs on a journey of self-discovery and transformation through youth and women-centered development programmes that emphasize authenticity and excellence.

MISSION

We aim to promote emerging and established multidisciplinary African artists to local and international audiences.

We plan to conserve and position our African identity and heritage at the forefront of everything we do to create accurate and unfiltered representations of who we are that we will protect and archive for future generations.

We aim to celebrate the contribution women make in the creative industry and provide safe and empowering spaces to network, share ideas, collaborate, and heal as a collective.

We strive to build a bridge between art and entrepreneurship by centering African discourses of these disciplines that are observed and practiced within the context of Africa, by Africans. Those that have and continue to be replicated through time in African philosophies inspired by our diverse and indigenous African knowledge systems.

1.1 DSM performing at the Mythical Artists event by Black Desire Creative

OUR CORE VALUES

Our core values are deeply ingrained principles that guide all of our company's actions, they can never be compromised, either for convenience or short-term economic gain.